Revolutionizing Road Safety: The Vision Behind Drive For Zero

January 21, 2025 by
Macq SA, EL AMMOURI Kaoutar

"Drive For Zero" is an innovative business model designed to help cities reduce road accidents and fatalities while improving mobility, all without any upfront investment. Through this model, cities can install high-precision, high-quality traffic monitoring and enforcement systems at no initial cost, paying only a portion of the revenue generated from these solutions.

The impact of "Drive For Zero" has been remarkable, with a 30% reduction in traffic accidents and a 56% decrease in fatalities and serious injuries. With over 150 successful installations and €12M in recurring revenue across Europe, "Drive For Zero" is transforming road safety by offering five distinct solutions tailored to improve traffic management and urban living. This initiative is revolutionizing how cities approach road safety, all while ensuring a cleaner, safer future for all.

Macq SA, EL AMMOURI Kaoutar January 21, 2025
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